Are you ready to ditch the DIY website overwhelm?
CUSTOM WEBSITE DESIGN for
creatives.
makers.
& go-getters.
Let me guess…
You either need a website and have got no idea where to start, or you’ve tried your hand at DIY’ing it and realised it’s a little harder than it looks, and the whole process is feeling way too overwhelming.
If you’ve been piecing together advice from all the blog posts & freebies you can find, but you’re still stuck with the same daggy website that’s scaring away your dream clients, then your website needs a little tender, lovin’ care
The idea of trying to outsource this to someone else is also
becoming totally terrifying - because if you don’t even know what you want, how on earth could you trust someone else to capture your vision?
It’s almost enough embarrassment to make you wanna close down your business and build a blanket fort to hide away in.
All you want is to have a beautiful, functional & easy to use website you feel proud about sharing with the world, but you just can’t do it yourself anymore (and you shouldn’t have to).
Imagine if you could work with someone who…
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Can help you to cut through all the noise and filter out what’s truly important for YOUR brand and YOUR dream clients.
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Truly listened to and collaborated with you, and helped you bring your brand and creative vision to life.
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Patiently answered all your questions, and give you clear + strategic advice that is tailored to YOU.
Introducing the only Custom Website Development package you’ll ever need.
Perfect for creatives, makers and go-getters who need a fun, fresh + thoughtfully designed website that represents the quality of your work and helps you stand out from the crowd.
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Access to my Brand Building + Strategy guidebook.
A three hour 1:1 workshop (via video) so we can deep dive into your brand .
A collaborative research + writing space to help you finally find the right words to describe what you do + who you do it for.
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Access to my Website Wireframe guidebook + templates guidebook.
A custom built, one of a kind website, built on Squarespace with up to five pages, a Coming Soon page, and pages for your Terms & Conditions & Privacy Policy (content not included).
Custom website Theme Design (font & colour customisation).
Access to my Plugin + Custom CSS Library.
Assistance setting up your domain, signing up to Squarespace, and connecting your professional email account.
Basic SEO setup.
Mobile Optimisation of your website.
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30 days post launch support from me, for any minor design tweaks and/or bug fixes.
Video recordings that teach you how to use + update your website moving forward.
$3,000
PAYMENT PLANS AVAILABLE
you'll also walk away with...
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Crystal clear clarity about your brand & how you want to move forward with your business
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More emails in your inbox from your dream clients & endless compliments on how professional and gorgeous your website is.
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The confidence to raise your prices and get serious about building a financially sustainable business.
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A new biz bestie (me)!
Recent Work
It only takes 0.05 seconds for your ideal client to form an opinion about your website.
Research also shows that 75% of people base the credibility of a business on how the website looks.
If your website isn’t sending your dream clients straight to your inbox - you’re quite literally losing time and money.
Did you know?
Working with me is easy as 1, 2, 3.
01
COLLECT + CURATE
Buildings always start with the foundations first, and your business is no different. You'll get a series of detailed questionnaires for you to complete before I can start work.
02
DESIGN + REFINE
This is the fun stuff! Using the information & content you've provided, I'll begin working on your project. There will be a draft/concept provided to you, followed by rounds of revision & then I'll start building the website.
03
LAUNCH + LEARN
Once the website is finished, the balance of your invoice is due. After it's been paid, you'll receive administrative access to your website, a series of recorded videos on how to use your fancy new website. I’ll be available for the next 30 days to fix any bugs or make any minor tweaks necessary for you.
hello, hello!
Meet your new biz bestie (me)!
My actual name is Lecinda, but you can call me Elle for short.
After running my own photography business for the last 9 years, working for yourself can be a lonely & isolating thing, especially when you’re trying to do all the things and wear all the hats!
Over the years I’ve spent a lot of time working with, mentoring and empowering other creatives, makers and go-getters in small business.
I’ve seen first hand how personally invested we are in our businesses, and how hard it can be to extract all the good stuff that lives in our heads, and share it in a way that feels authentic (and not like we’re a wannabe car salesmen).
If that sounds like you, I’d love to chat with you.
Wondering if we’re a good fit?
As much as I love connecting with new people, sometimes things just don’t click – and that’s okay!
Here’s how to know if this is the right package for you:
Not quite ready for the full web design experience?
CHECK OUT MY WEBSITE IN A DAY PACKAGE BELOW 👇
FAQs
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Good copy + good design go hand in hand, and often they go together (or at least need to be developed in tandem).
Often, the words need to come before the design - but if you’re outsourcing to a copywriter who isn’t familiar with the way I design websites (or my strategy behind website design for small businesses), I often find myself needing to tweak or come up with extra copy anyway.
Most of my clients will also come to me with a lot of ideas, and an ability to verbalise things to me, but will totally freeze when trying to put it down in writing. In those cases, I find that workshopping on the copy with you 1:1 is one of the best + easiest ways to empower you and increase your confidence in what you do, who you do it for, and why.
This comes from my 10+ years of experience building my own business + website, as well as my years of experience mentoring + building websites for other people. I might not be formally trained in copywriting - which is why I don’t offer copywriting as a standalone service. My copywriting skills are uniquely tied to and informed by my website design + strategy - and I love combining these two skills together to create killer website makeovers.
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To make sure we’re both on the same page, my payment terms are super easy.
+ a 30% non-refundable deposit is due upfront and upon signing your contract to secure your place
+ the balance of your invoice is split into two equal payments - one due at the commencement of your project
+ the balance due when the project is complete.
+ payment of any additional costs (fonts, images, licenses, and anything we’ve added to the project) is due before website launch/final files sent.
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All deposits are non-refundable. As projects can be scheduled weeks and months in advance, this is necessary to ensure your spot in the queue, that I have adequate time to dedicate to your project, and that you're committed.
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That entirely depends on how quickly you can complete your questionnaires. I generally allow up to four weeks for each website design project, and at least eight weeks for a copywriting & web design project. The timeline can vary depending on how quickly you provide your feedback, and how detailed your feedback is/how long it takes to implement. If things finish more quickly, then it’s a happy surprise, and if they go more slowly, it’s not a complete shock to the timeline.
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As soon as you’ve signed a contract + paid your deposit, you’ll receive access to my various checklists, guidebooks + templates that will help you start writing your website content.
You will need to provide all photos, and the majority of your website copy before your project commencement date. By working through my guidebooks, you can easily prepare all kinds of content before we officially start working together (such as all your products/services/packages, your FAQs, information about you etc). Once our project starts, we’ll schedule a workshop to go through it all + do some audience and industry research, and then I’ll use all of that information to help you come up with some client-focused copy to sprinkle throughout your website too.
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We go through an in-depth questionnaire and briefing process in the beginning to make sure we are on the same page, so 99% of the time 2 refinement rounds are plenty!
Sometimes things simply don't go according to plan though, and if you ultimately don't love your website and we can't find a way to bring our visions together, you are able to terminate your contract.
No further money will be owed, however you will not receive access to the website design or files created for your website. If you would like access to them, you will only owe payment based on the amount of work created. For example, if 75% of the website is complete you will owe 75% of the cost (less your deposit) as well as 100% of any additional costs.
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Any part of the project that needs to be rushed, delayed or falls outside of the allotted project timeline will be made at my hourly rate or quoted for separately.
Content that comes in after the start date may be subject to fees or a deadline push.
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After our project is complete, you'll have full access to your website and you can tweak it as much as you like. I'll show you how to use Squarespace during our final handover video call. Squarespace is a super user-friendly platform with great support & lots of help forums, and my goal is to empower you as much as possible to feel confident in making changes to your website moving forward.
But if you can't figure out how to make changes to your website, or you really just can't be bothered & would love to outsource it to me, please get in touch.
If you've got a question, or you just need help with something small/something I can do in less then half an hour, I'll always do my best to answer your questions, point you to a tutorial or make some small tweaks for no cost. For example, if you just need an extra button added somewhere on your website but you can't figure it out - let me know because it'll only take me 2 minutes.
If you need something more substantial, I'm available for tech support & minor work at an hourly rate. Usually I'll try to quote you upfront for the work, however if the scope is unclear I will record my time spent on the project and you'll be charged accordingly at my hourly rate.
Why choose Squarespace?
As a registered Squarespace Circle member, my clients can access some fun perks.
20% off Subscription
When your Squarespace trial is started by me, you’ll automatically access 20% off your first year subscription price when you pay annually.
6 month trial
The standard trial for a Squarespace website is only 2 weeks. When your trial is started by me, it’s automatically extended to 6 months.
Priority Support
If something goes really wrong with your website, I have priority access to Squarespace’s 24/7 support team.
You and your business are worth investing in.
Let’s work together and give your website a strategic & stylish glow-up that’s gonna knock the socks off your ideal clients (and allow you to do more of what you love, with the people you love to do it with).